Fiverr’s Small Business Index has revealed what’s trending in 2021 and the bottom line is, experts are essential to small business success. Whether you’re after a social media specialist or a Shopify expert – a freelancer could be the answer to your needs.
It’s 18 months into the pandemic and the impact on Aussie small businesses has been extreme. With lockdowns and restrictions inhibiting normal business operations, small business owners and gig workers have turned to the online space to make up the short fall, yet many lack the expertise they need to succeed. To make up for this gap in talent, business owners and entrepreneurs are turning to freelancers for their expertise.
From side hustle to soloist
According to Fiverr’s Small Business Needs Index entrepreneurship is on the rise. Side hustles have boomed during COVID as Australians look for new ways to make ends meet. The result is fledgling business owners are desperately in need of expert skills as they set up shop for themselves. Fiverr’s search trends point to a surge in new businesses, with business name and business plan amongst the most searched for terms amongst Fiverr’s Australian users.
Getting help getting online
Similarly, when the pandemic hit, brick and mortar stores scrambled to find alternative ways to reach their customers. Fiverr’s research reveals there has been a significant increase in search for website design. And following the initial shift from offline to online, businesses are now optimising their e-commerce sites, prioritising their brand image and getting creative with their designs.
Streamlining your eCommerce
COVID-19 isn’t going anywhere any time soon, so to ensure online businesses thrive, entrepreneurs are looking for skilled professionals to help them deliver the best customer experience. Shopify experts are in high demand with search trends up 176 per cent as Aussie business owners look for support in setting up their business for online sales.
As these news businesses grow, digital transformation also becomes increasingly important. The research reveals tools to help productivity and workflow are in high demand as are skilled freelancers to help with the day to day tasks such as bookkeeping. And as small business owners juggle increasingly complex tasks, virtual assistants have risen dramatically in popularity.
Getting app happy
As Australia and the world begin the road back to recovery, existing business owners are searching for any way they can to gain an advantage over their competitors. Many are turning to apps as a way to cut costs and streamline services. From hospitality businesses creating their own delivery apps to businesses using chatbots to free up staff from answering frequently asked questions, skilled freelancers are creating bespoke solutions for business needs.
Do you need more expertise to make your business fly? Give Fiverr a try. Unlock the power of a verified, trusted talent pool that will help you set up your business for success.
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