“You can’’t manage what you can’’t measure!” It may be a worn out business cliché, but measuring success is also an idea that big business has always successfully embraced – measuring customer satisfaction, productivity, product quality, marketing results and everything in between.

So why is measuring business performance so neglected in micro business? This section will get you excited about measuring your success by showing you five measures for microbusiness success and exploring topics such as statistical thinking concepts, split testing and key performance indicators.

Check out our step-by-step course to solo success.