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Productivity / Professional development

Business & marketing plans

Your business plan got you this far, but frequent planning is crucial to the ongoing growth of your business.

Business & marketing plans

Your business plan got you this far, but frequent planning is crucial to the ongoing growth of your business. As your business expands, you should regularly review and update your plans accordingly.

Review your business plan

A regularly updated business plan can help you manage changes to your business and accommodate new directions. As your business expands, you will need to reconsider issues such as risk management, finances, marketing, intellectual property, insurance and your business structure.

Our free business planning tools can help you:

A free business plan template covering all aspects of your business. The template also includes interactive startup costing, balance sheet, profit and loss, cash flow, and break-even analysis spreadsheets.

A complete guide to the business.gov.au Business Plan Template above. The guide covers information and advice on how to get started on your business plan with explanations for each section of the business plan template.

A business planning app to provide you with a template for success, available now to download for Android™ and iPad.

Update your marketing plan

A responsive marketing plan provides direction and ensures a systematic, clear approach to promoting your business. Increasing your efforts in marketing and promotion can be a crucial step towards expanding your business and customer base. If you have made significant changes to your business, remember to also update your advertising materials, such as business cards, signage and logos.

Use our free marketing plan template and other resources to get started:

A template and guide to help you target your business’ marketing efforts.

A marketing planning app to provide you with a template for success, available now to download for Android devices, iPad and iPhone.

Create your export plan

If you plan to expand your business overseas by exporting, you will need to develop an export plan. Within the plan, you will need to examine issues such as your target markets, Customs requirements, international intellectual property and marketing strategies.

What to do…

  • Visit our planning tools page for a range of templates to help you develop your plans.
  • Contact IP Australia External link before you change your logo or update your registered trade marks. Contact IP Australia on 1300 651 010 for further information.
  • Visit our Exporting topic for more information on exporting.
  • See our Advice & support page for contact details of agencies that may be able to assist you.
  • Consult a business adviser, accountant or solicitor for advice.
  • Find information on marketing in your state or territory.

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