The 4 types of people worth meeting for a coffee

- January 5, 2021 2 MIN READ

People have become insanely scheduled, obsessed with productivity and always trying to get more, from less. The beauty of the coffee date is that it is the antidote to all of that, a small block of time to sit, breath, and chat. It’s a place that magic happens, even more so if you don’t try and predetermine what that magic actually is.

If you make a pledge right now to have 2 weekly coffee dates, that’s around 100 connections in a year. Stop for a second and imagine the exponential impact from that…

And, how many times have you had a coffee with someone and they have said ‘Oh, you have to meet such and such’? Boom you have your next coffee date sorted too.


  1. Potential partnership. If you have synergies with a business, you just know that you gel, grab a coffee and see where it might lead. You don’t need to have all the answers to reach out to someone, there are so many ways you may be able to collaborate.
  2. Outside your comfort zone. It’s good to push yourself sometimes, you never know who will say yes! Maybe it’s someone you admire that you’d love to learn from, maybe it’s someone with a big audience you think is out of reach. You never know until you try and don’t be disheartened – it’s a numbers game. Stretching yourself here will absolutely grow your business faster than if you stay in your comfy zone.
  3. Team members / peers. Staying connected to your team is essential, the key here is to making sure sometimes it’s not just project or task based. Take the time to talk about the bigger picture and also to really find out how they are on a personal level. You will always get some actionable insights from these conversations.
  4. Clients. Catching up with clients beyond delivering your product or service shows that you care – time is the #1 currency these days. And on top of that it’s the perfect opportunity to get feedback you can use to improve your business. Even something small, when compounded across other small pieces of feedback, are the difference between a good experience, and an amazing one.

This post was written by Jodie De Vries and Emma Scott of The Brand Brigade and republished here with permission.

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  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"