Following the challenging economic circumstances of the pandemic – cutting costs has become an imperative for many small business owners. As businesses move to embrace a more efficient and cost-effective way of working they are turning to skilled freelancers to fill the gaps that drive business success.
In March, the government reported that almost half of employers (49 per cent) are having difficulty recruiting. Further figures from the Australian Bureau of Statistics confirm this issue, with 66 per cent of small business saying they are having difficulties finding the right staff to suit their needs. 16 per cent of business owners say they are already considering outsourcing this work to bolster their chances of success. As the skills gap continues to grow, freelancers could be the lifeline your business needs to ensure continued growth.
Three ways freelancers can help your business grow
Freelancers are cost-effective
Hiring a full-time employee can be a considerable burden for a small business owner. There’s not just wages to consider but also the cost of setting up an additional workspace and paying your employee all their entitlements. So, accessing a pool of freelance talent instead can be a cost-effective way to ensure your business has experts at hand for specialised tasks. While a freelancer may come at an increased hourly rate, you only need to employ them for the job at hand. This saves you money on payroll, super and benefits, not to mention ongoing office costs.
Freelancers bring expertise
Small business owners often feel out of their depth when it comes to specialist areas. Hiring a freelancer eliminates this issue by giving business owners the chance to tap into the talents of an expert. Finding the right talent to suit your need could be as simple as searching for a service provider on a freelancer site. If you want to set yourself up for success, it’s possible to draw on the same freelancer’s talents. Say you want someone to do your socials every month? Setting up a Fiverr Subscription lets you order up a repeat gig with a freelancer you know and trust. There are obvious benefits to this strategy, including working with someone who already knows your brand and building a relationship with an expert.
Freelancers offer a global talent pool
While Australia is suffering from a skills shortage, your business need not face the consequences. Thanks to technology, you are no longer limited to working with local talent. Freelancers can work remotely from anywhere in the world. If you opt to outsource areas of your business to a freelancer, you can access the skills you need from a global talent pool.
Ready to start outsourcing? Give Fiverr a try. Unlock the power of a verified, trusted talent pool that will help you set up your business for success.
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